Rhode
"Summer Skincare Simplified" Campaign
"Summer Skincare Simplified" Campaign
Client: Rhode
Rhode is a skincare and makeup brand founded by Hailey Bieber, launched in June 2022. The brand is named after Hailey's middle name and emphasizes simplicity and high-quality ingredients.
Client: Rhode
I developed a summer campaign highlighting Rhode skincare products' simplicity and effectiveness for my Multimedia class. This campaign focuses on showcasing the natural and straightforward approach of Rhode's product line, emphasizing how easy it is to achieve healthy, glowing skin during the summer months
Brand research 🌟 Photoshop 🌟 Design 🌟 Copywriting 🌟Competitor Review🌟 Advertising 🌟
CHALLENGE:
As Rhode continues to grow in the competitive skincare market, building top-of-mind brand awareness for its summer skincare line is critical. With new product launches flooding the market during the summer season, Rhode must cut through the noise and stand out among Gen Z consumers who are constantly discovering new beauty brands
INSIGHTS:
STRATEGY:
Campaign date: March 2024
Consumers are increasingly seeking skincare products that are lightweight, effective, and designed for their active, sun-filled lifestyles. They value brands that not only deliver real results but also align with their aesthetic, values, and digital behaviors—especially during peak social moments like summer vacations, festivals, and getaways.
To drive brand awareness and engagement, Rhode will tap into seasonal moments by creating a digitally-led campaign that celebrates effortless summer beauty. Through influencer partnerships, user-generated content, and immersive storytelling across TikTok and Instagram, Rhode will position its summer skincare as the go-to choice for achieving glowing, healthy skin all season long.
Out of home advertisements
Follow instagram
All materials were created for PR 499 coursework at USC Annenberg (Spring 2024). I have no affiliation or association with any brand or entity mentioned in these materialsWrite your text here...
