"Better Sleep, Better Tomorrow" Campaign
Leilo is a brand specializing in kava-infused sparkling relaxation drinks. Founded in 2020, Leilo is the first kava drinks company in the United States. Their beverages are marketed as a convenient and tasty way to experience the calming effects of kava. Leilo drinks come in various flavors such as lemon ginger, raspberry hibiscus, and piña colada, and are positioned as a natural, gluten-free, and sugar-free alternative for relaxation.
Leilo's relaxation drinks feature kava, a plant-based ingredient from the South Pacific. Kava has a long history of use in these cultures, traditionally consumed for its calming and stress-reducing properties
DETAILS
Introducing the "Better Sleep, Better Tomorrow" campaign for Leilo! This initiative aims to highlight the benefits of Leilo's kava-infused sparkling relaxation drinks. Kava helps people relax, leading to better sleep and a more refreshed tomorrow.
Out of home advertisements
Print ads
Our Instagram
Client: Leilo Date: Apr 2, 2024
Campaign: Better Sleep, Better Tomorrow TRT: 60s
PODCAST FOR DRIVING
(Gentle, calming music begins to play in the background)
Host (Conversational tone): You never been a good sleeper because your brain just won't shut off? Work drama, school stress, relationship woes – we've all been there. Counting sheep? Forget about it. You need something that truly helps you unwind and find peace.
(Gentle, calming music continues to play in the background)
That's where Leilo comes in. Leilo's a delicious Kava drink, free of alcohol that helps your muscles relax, slow down your racing thoughts, and finally, you can drift off to a peaceful night of sleep.
(Background music continues to play softly)
Each can of Leilo packs 225mg of Kavalactones, which is right in line with the FDA guidelines.
(Background music swells slightly)
Host: Wake up feeling refreshed and ready to tackle anything the day throws your way.
Host: Leilo. Better Sleep, Better Tomorrow. Visit leilo.com today to learn more
Podcast script
Client: Leilo Date: Apr 2, 2024
Campaign: Better Sleep, Better Tomorrow TRT: 60s
LATE NIGHT PODCAST
(Gentle, calming music begins to play in the background)
Host (Relaxed tone): Hey there, night owls. Still catching those late-night podcasts because your mind just won't quiet down? We get it. Stress can be a real sleep stealer
(Gentle, calming music continues to play in the background)
Host: Counting sheep or forcing yourself to shut off aren’t great ideas. What you really need is a little help finding calm. That’s where Leilo comes in.
(Gentle, calming music continues to play in the background)
Leilo's a delicious Kava drink, free of alcohol that helps your muscles relax, slow down your racing thoughts, and before you know it, you're drifting off to a peaceful slumber
(Background music continues to play softly)
Each can of Leilo packs 225mg of Kavalactones, which is right in line with the FDA guidelines.
(Background music swells slightly)
Host: Wake up feeling refreshed and ready to take on the day
Host: Leilo. Better Sleep, Better Tomorrow. Visit leilo.com today to learn more
All materials were created for PR 499 coursework at USC Annenberg (Spring 2024). I have no affiliation or association with any brand or entity mentioned in these materials
