Communicator, storyteller, and creative
Every brand has a story, and I want to tell their stories. Hi, I'm Kaylin. I specialize in social media content creation, content strategy, copywriting, account management, and media data analysis.
Every brand has a story, and I want to tell their stories. Hi, I'm Kaylin. I specialize in social media content creation, content strategy, copywriting, account management, and media data analysis.
I'm a PR and Advertising student at the University of Southern California (USC). I've experienced creating press releases, advertising campaigns using SIP models, crisis management, and data mining, as well as worked on research projects to understand GenZ in niche communities
My journey began with a passion for innovative storytelling and a love of exploring new cultures through travel. Along the way, I've worked with a variety of brands across industries such as healthcare, education, non-profit organizations serving youth homelessness, and finance
I also have a deep appreciation for the pop culture and its profound influence on consumer behavior. I thrive on dissecting trends, understanding consumer psychology, and crafting messages that resonate with targeted audiences. Whether it's leveraging the latest TikTok trend or dissecting the intricacies of a viral hashtag, I'm always at the forefront of cultural shifts and how they intersect with brand messaging
But beyond the numbers and analytics, what truly drives me is the opportunity to share stories- whether it's amplifying the voices of marginalized communities or helping brands connect with their audience on a deeper level.
