Hi, I'm
PR girly
Brand Marketing
Influencer Marketing
Strategist and Analytics
Writer
Kaylin Dong
Welcome to
Or what I like to call my "creative gallery" - a compilation of my many projects, passions, and ideas. This is the place where I let my creativity flow freely and showcase my journy
my world :)
Check out my projects & Writing samples
My work as a News Writer for the Daily Trojan
I covered a wide range of stories related to students and campus life at USC
Leila
"Better Sleep, Better Tomorrow" Campaign
Sabrina Carpenter
Krispy Kreme
Rhode
"Glow All Summer" Campaign
Rosé New Album Release - Rosie
Rosé
Krispy Kreme Summer Collection Campaign
Short N' Sweet: The Tour Media Campaign
Ralph Lauren x Billie Eilish
"Birds of Feather" Collection
Research Projects
This research delves into 4 key macro-themes that resonate with this vital generation: Gen Z’s embrace of multiple identities beyond traditional markers, their preference for satirical marketing, their expansion of the concept of the "third place," and the significant influence of social currency on their purchasing decisions.
This project explores the public’s response to the “Quiet On Set” docuseries and its impact on Nickelodeon’s brand image. Using a range of analytical techniques—including data collection, word cloud visualization, emotion profiling, semantic network analysis, and topic modeling—I examined how conversations differed across news media and social platforms. The research aims to assess whether Nickelodeon should reevaluate its PR strategy in light of the documentary’s revelations and public discourse.
The study investigates the relationship between Genius Bar usage and Customer Lifetime Value (CLV) at Apple. Using both quantitative and qualitative methods, the research aims to uncover whether frequent use of Genius Bar services correlates with higher CLV, and how customer satisfaction with these services influences long-term loyalty and spending. This mixed-methods approach offers a comprehensive understanding of customer behavior and the strategic value of Apple’s in-store support services.
This quantitative research project explores key insights into LEGO’s customer buying journey, from initial interest to post-purchase behavior. The study examines consumer decision-making patterns, factors influencing retention, and how different touchpoints impact brand loyalty.
I'd love to chat
Phone
213 - 348 - 8454
hiendong310@gmail.com
Interested in learning more? I'd love to have a coffee chat!
